Local SEO for trade businesses

Show up first when someone in your area
needs your trade.

Not blog posts about "10 tips for choosing a plumber." Not vanity keywords with no buyer intent. Local SEO built on the searches that actually book jobs.

Book a 15-minute call
→

6-month minimum. Results visible from month 3.

01
The Problem

Why most "SEO" doesn't move the needle for trades.

It targets the wrong searches

Ranking #1 for "best plumber" in a country of 5 million is nothing. Ranking #1 for "boiler repair [your town]" is a booked job that afternoon.

It's all blog posts, no local pages

Blog posts don't book jobs. Service-area pages do. Most agencies sell you the first because it's easier than the second.

Your Google Business Profile is ignored

70% of local trade searches end on Google Maps, not the website. If your profile isn't optimised, ranked, and stacked with reviews, the SEO doesn't matter.

02
The Solution

What proper local SEO looks like.

✓
Service-area pages. One page per town or suburb you cover. Built to rank for "[your trade] [town]" searches.
✓
Google Business Profile optimisation. Posts, photos, services, categories, Q&A — kept current. Most agencies set it up once and forget it.
✓
Review velocity. Steady drip of fresh reviews tied to completed jobs. Google ranks profiles that get reviews consistently, not ones that got 200 in 2022.
✓
On-page foundations. Titles, meta, schema markup, internal linking. The boring bits that compound.
✓
Local citations. Consistent business name, address, phone across the directories Google trusts.
✓
Monthly reporting. Where you ranked last month. Where you rank now. What enquiries came from search. What changed.

No blog post farms. No "content marketing." No vanity rankings. Just the searches that book jobs.

SEO is a 6-month build, not a magic switch.

Anyone telling you they'll get you to #1 in 30 days is lying or about to get you penalised. Here's what realistic looks like:

Month 1

Foundations laid. Google Business Profile optimised. Site audited and fixed. Service-area pages drafted.

Month 2–3

Pages published. Reviews flowing. Initial ranking movement on lower-competition searches.

Month 4–6

Compound effect kicks in. You start ranking for the searches that actually book jobs. Enquiries from search become a real channel.

Month 6+

You're a fixture. Competitors have to outwork you to take it back, and most won't.

What you need before we start.

Local SEO needs a website to attach to. If you don't have one yet, or your current one isn't built to convert, we sort the website first.

  • • An existing website (or we build one — see the Websites for Trades page)
  • • A claimed Google Business Profile (we'll claim and verify if you don't have one)
  • • 6-month minimum commitment — anything shorter doesn't have time to compound

Find out what you could be ranking for.

Free 15-minute call. We'll show you the searches your competitors are getting that you're not — and what it would take to take them.

Book a call
→

No obligation.